American Express to end its Plenti frequent shopper program

FILE - This Jan. 21, 2015, file photo, shows a sign for American Express outside a New York business. American Express is ending its frequent-shopper program Plenti, despite years of marketing and high-profile partners like RiteAid, ExxonMobil and Macy's. The Plenti program will end on July 10, 2018, the company announced in a tweet Monday, April 16. (AP Photo/Mark Lennihan, File)

NEW YORK — American Express is ending its frequent-shopper program Plenti, despite years of marketing and high-profile partners like RiteAid, ExxonMobil and Macy's.

The Plenti program will end on July 10, the company announced in a tweet Monday. All Plenti points will expire on that date.

Plenti was launched in mid-2015 to great fanfare as a frequent-shopper program that would involve multiple companies and brands, similar to other programs found in Europe. American Express even launched a Plenti credit card that would give customers Plenti points for each dollar they spent on the card.

While American Express was able to partner with big brands at the beginning, the program lost several key members in 2017 like Macy's and Chili's and was considered to be on life support.

Must Read

Kuwait calms Philippines after dead worker found...

Feb 13, 2018

Kuwait's foreign minister is trying to calm the anger of the Philippines after a dead Filipina was...

Kuwait expels Philippines ambassador amid maid...

Apr 25, 2018

Kuwait expels Philippines ambassador, recalls own envoy amid dispute over housemaid abuse

Malian extremist pleads guilty to Timbuktu rampage

Aug 22, 2016

An Islamic extremist has pleaded guilty to destroying historic mausoleums in the Malian desert city...

East Timor, Australia open talks on maritime...

Aug 29, 2016

East Timor and Australia have begun conciliation talks in their bitter legal battle to set a...

Boost for Dutch ruling coalition as unemployment...

Jan 19, 2017

The number of people registered as unemployed in the Netherlands fell by more than 100,000 last...