No, there isn't a new 'Trump' magazine coming out

This screen shot captured from a computer in New York Monday, Feb. 12, 2018, shows Eric Trump's Twitter account page, where a tweet by the president's son with the hashtag "HotOffThePress" resulted in several news stories suggesting the president's family was launching a new magazine. There's only one problem: the tweet wasn't about a real magazine at all, just an in-house publication touting Trump properties around the world. A statement from the Trump Organization called the publication a promotional piece developed for its owners, members and guests. (Eric Trump's Twitter page via AP)

NEW YORK — This is a Donald Trump story that a certain someone might label "fake news."

It all started Friday when son Eric Trump tweeted "Trump Magazine 2018 #HotOffThePress" above a photo of the cover of a publication titled, you guessed it, "Trump," featuring the family's Washington, D.C., hotel.

Twitter lit up, with several people mentioning Trump's earlier failed magazine efforts — "Trump Style" and "Trump World" — and others making snarky references to still other collapsed ventures. "Does this magazine come with a coupon to Trump University?" asked one.

The British newspaper The Guardian piled on with a Q&A titled, "The re-re-re-re-relaunched Trump magazine." Time magazine published an online story titled, "It looks like Trump Magazine is Back."

There's only one problem: The publication isn't new and isn't a real magazine at all, just an in-house publication touting Trump Organization properties around the world. Eric Trump is the company's executive vice president.

"The publication is a promotional piece developed for our owners, members and guests," the Trump Organization said in a statement emailed to The Associated Press. "It is not intended for general public distribution."

As of Monday morning, the latest copy of "Trump" didn't seem to be reaching even that smaller hotel audience.

A scan of the lobby at the Trump International Hotel and Tower overlooking Central Park in Manhattan turned up no copies, with requests for it eliciting a quizzical look from a staffer near the front desk.

"Take that one," he said, pointing to a weathered copy of the 2017 version of "Trump" featuring the president's golf club in Ireland on the cover.

"Trump" was created, or so readers are told on page 5 of the 2017 edition, for "Trump aficionados" to stay abreast of all the "incredible things we are doing around the world."

Inside that edition are photos of the company's two Scottish golf resorts, a ribbon cutting of the Trump hotel and residential tower in Vancouver, British Columbia, and Serena Williams at the opening of a tennis court at a Trump resort in Sterling, Virginia. Its cover bears the tagline: "Live Luxury, Never Settle."

The Trump Organization didn't immediately respond to a request for a copy of the latest edition.

Must Read

Populist Geert Wilders praises Donald Trump's...

Jan 31, 2017

Firebrand anti-Islam lawmaker Geert Wilders has clashed in Parliament with the Dutch foreign...

Anti-Islam populist Wilders protests outside...

Mar 8, 2017

Anti-Islam populist Geert Wilders says Turkey's foreign minister is not welcome in the Netherlands...

Turkey-Dutch relations shatter after Turkish...

Mar 12, 2017

The escalating dispute between NATO allies Turkey and the Netherlands hit a new low Sunday, with a...

Dutch election rivals clash in televised debate

Mar 13, 2017

Dutch Prime Minister Mark Rutte and his main rival at national elections, the far-fight populist...

After takeover bid, Unilever announces major...

Apr 6, 2017

Consumer products giant Unilever says it plans to sell its spreads division and combine its foods...

People also read these

East Timor, Australia open talks on maritime...

Aug 29, 2016

East Timor and Australia have begun conciliation talks in their bitter legal battle to set a...

Populist Geert Wilders praises Donald Trump's...

Jan 31, 2017

Firebrand anti-Islam lawmaker Geert Wilders has clashed in Parliament with the Dutch foreign...

Turkey accuses Germany of 'Nazi' practices; rift...

Mar 5, 2017

A diplomatic rift between Turkey and key European nations deepened Sunday as President Recep Tayyip...

Ukraine takes Russia to UN court over rebel...

Mar 6, 2017

Ukraine's deputy foreign minister on Monday accused Russia of financing terrorism by shipping arms,...

Turkey dispute timing may benefit Dutch premier...

Mar 12, 2017

Just days away from national elections at which he is seeking a third term in office, Dutch Prime...