Hong Kong to relax ad rules for broadcasters to boost business edge, minister says

South China Morning Post - Oct 3, 2026

Hong Kong authorities plan to relax restrictions on indirect advertising for broadcasters amid fierce competition from online and streaming media, the commerce minister has told the South China Morning Post. In a wide-ranging exclusive interview, Secretary for Commerce and Economic Development Algernon Yau Ying-wah said many broadcast operators had requested to review the Generic Codes of Practice for Television to improve the business environment, and the government had responded. “They’re...

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